google.com, pub-9501031967421588, DIRECT, f08c47fec0942fa0 Fashion brands pause use of sustainability index tool over greenwashing claims ~ Bharath Bulletin

Tuesday, June 28, 2022

Fashion brands pause use of sustainability index tool over greenwashing claims

H&M has suspended its use of product labelling tool, The Higg Materials Sustainability Index

An alliance of major fashion brands has announced that it is pausing its use of a tool to measure garments’ sustainability after critics described it as greenwashing.

Until this week, shoppers could go on to H&M’s website and check the environmental impact of 655 of its garments, as rated by the Higg Materials Sustainability Index (MSI), a suite of tools launched last year by a global non-profit alliance, the Sustainable Apparel Coalition (SAC).

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