Post-pregnancy body positivity? On Instagram, it’s hard to find

After analysing 600 images tagged #postpartumbody on Instagram, Australian researchers found stretch marks, bellies and scars were rarely in the picture

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Stretch marks, abdominal fat, caesarean scars. This is the reality for many new mothers, but you’d think otherwise from scrolling social media, according to a new Australian study.

Researchers examined 600 Instagram images with the hashtag #postpartumbody and found that only 5% of images focused on bodies bearing stretch marks, cellulite, sagging breasts or scars.

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