A viral video in 2018 propelled the Hickey family to quit working with supermarkets and instead sell milk by the glass bottle directly to consumers
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Fat cows nursing half-grown calves aren’t a common sight on a dairy farm. Nor are empty glass milk bottles left on the front porch – not these days, anyway. But Shane Hickey, a Northern Rivers dairy farmer, isn’t afraid to challenge the status quo.
In 2018, at the height of the drought, he posted a video on Facebook that quickly went viral. After receiving his monthly milk cheque Hickey calculated that he’d been working for just $2.46 an hour and wouldn’t be able to cover the bills. He also called out the big supermarkets to pay more to dairy producers.
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