Team GB prove a hit with China in the Winter Olympic fashion stakes

• Ben Sherman duffle coat and Chelsea boots proving popular
• Team GB reveal efforts to make athletes welcome and safe

The wait for Britain’s first gold medal at these Winter Olympics goes on, but Team GB has become a surprise success off the snow and ice after its opening ceremony kit became a sensation on Weibo, the most widely used social media platform in China.

Reaction to the British team, who wore a Ben Sherman duffle coat and Chelsea boots during the ceremony, reached No 8 on the Weibo Hot Topic section, with the Olympics and the start of the Chinese lunar new year the most popular.

Continue reading...

from The Guardian https://ift.tt/bU6XInW
via IFTTT