There is no better representation of the decline of the English upper class into the global rich’s servant class than Ben Elliot. On the one hand, the co-chairman of the Tory party is now a rent collector, hauling in money for the Johnson administration from the Russian rich and native hedge fund bosses.
On the other, he is an actual servant: an upmarket flunkey, to be sure, praised by society magazines for his “puppyish schoolboy charm”, but a flunkey nonetheless. Elliot is a founder of the Quintessentially “concierge” service that gives the super-rich anything they want: luncheon on an iceberg; the Sydney Harbour bridge closed for a wedding proposal. There’s nothing Elliot won’t do for paying customers up to and including arranging a meeting with our future sovereign. Camilla, Duchess of Cornwall, is Elliot’s aunt and it appears that no considerations of good form or good manners have prevented him monetising the connection. Not that the prince appears to mind. A Quintessentially advert interrupts a montage of shots of yachts and celebrities to quote his royal highness as saying he is “particularly grateful” to Quintessentially for organising a party he attended. Members of Elliot’s Quintessentially club donate to the Conservatives. The Conservatives gave Elliot £1.4m of taxpayers’ money in 2016 to “attract the right high-value individual investors to the UK through bespoke programmes”. If on arrival, those high-value individuals went on to show how valuable they were by hiring Quintessentially and donating to the Tories, the circle would be complete.
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