For a thoughtful, less consumerist Christmas, make sure to tell the truth about your purchases, spritz musty clothes with vodka and invest in vintage wrapping paper
It’s not a pair of box-fresh Bottega Veneta boots, or cashmere spun from the wool of a rare-breed yak, that will ensure you strike gifting gold with fashion fans this Christmas: it’s the revelation that you bought their present secondhand.
Once a dirty word, secondhand is an increasingly valued quality (the global “preloved” fashion market alone is worth $130bn). A survey conducted by the online secondhand marketplace Vinted found that one in six of us are committed to giving preloved only this Christmas, and buying secondhand can also help to combat the £42m worth of unwanted Christmas gifts sent to landfill each year.
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