Dodging greenwashed gifts: 'Marketers know we are primed and waiting with our wallets open'

‘Conscious’, ‘slow’ or ‘cruelty-free’ may sound appealing but these surface-level claims could just be a distraction

• See Clare Press’ selection of gifts that live up to their promises in the Good Gift Guide

’Tis the season to buy stuff you don’t need that trashes the planet. ’Twas ever thus. At least ever since Queen Victoria decided Christmas was about having a giant tree in the house bedecked with ornaments and gifts. Or New York’s elites decided to bring the season’s festive street parties inside and formalise the fun with status-signifying trinkets.

Related: The good gift guide: 100 Christmas gift ideas to lift up, give back and delight

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